Pillsbury Cookie Countdown

Art Direction | Campaign Design | Client Presentation | Asset Production | Style Guide

Every day, starting after Thanksgiving, Pillsbury counts down to Christmas by showcasing new cookie recipes through social, web, and email. I developed the Cookie Countdown logo for the previous year. The brand wanted to continue using the playful logo for the following year. To give the campaign a new feel, we paired the logo with new photography. I organized a shot list and art directed the hero image and promotional photography, which included new and old cookie recipes running in the campaign. I had the chance to introduce my illustration skills by designing a cookie pattern that became part of the overall creative. Once an established look and feel was determined, I produced each asset for the campaign.