Betty’s Cookie Playlist

Art Direction | Campaign Design | Client Presentation | Asset Production | Style Guide

Starting on Black Friday, Betty Crocker counts down to Christmas Eve with festive cookie recipes. Each day, a new recipe is revealed on site, social, and in email. Think of the campaign as a digital advent calendar for Betty baking lovers. Years pervious, Betty Crocker ran similar Christmas campaigns, but the piece that made 2019’s so special was pairing classic Christmas song lyrics with Betty cookie recipes. At the beginning stages, my team planned and art directed the Christmas photo shoot by selecting items we wanted to incorporate for the promotional phase of the campaign. To follow, we developed how each recipe and lyric would come to life in the digital space. Once an established look and feel was determined, I took on the roll of producing each asset for the campaign.