Helper Mac & Cheese

Product Launch Design | Client Presentation | Asset Production | Style Guide

Our team was tasked with creating concepts for Helper’s new Mac & Cheese product. I started putting together an audit of brands focusing on teens as their audience. From there, quirky ideas came from our brainstorm leading us to develop and present two concepts: Go Big Go Bold and Mac & Cheese 2.0. Go Big Go Bold focused on the size and flavor profile paired with brand influenced creative. Mac & Cheese 2.0 leaned heavily on the new twist of flavors combined with tongue-in-cheek flavor specific headlines. The concept I developed, Mac & Cheese 2.0, was chosen to move forward in development. This resulted in providing a style tile for the in-store shipper, creating assets for social, sample ads, and branding header creative for the product detail page.