Fools’ Gold

Art Direction | Brand Identity | Illustration Design | Asset Production

A friend of mine invited me to become part of what was only an idea at the time, a collaborative online publication. The main goal and mission of Fools’ Gold was to create inspiring and accessible content for others and their home. The target audience is directed toward individuals in their mid 20s to early 30s. They may be interested in having nicer things, but are still balling on a budget. Maybe you’re a first time home buyer? Maybe you’re ready to upgrade your old college apartment decor? Maybe you’re learning to host and entertain guests? Whatever it is, Fools’ Gold sifts through ideas every few months releasing original content including: recipes, elevated DIYs, original travel guides and basically anything that encourages you to try something new.